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Why You Need to Invest in Pay-Per-Click Advertising

Business man pointing at a concept of online marketingAdvertising remains an integral part of any business. Whether you are providing a service or selling a product, you need to advertise and market your company so that people will become aware of what you have to offer. This is where pay-per-click or PPC advertising comes in.

A quick search online can help you find a reputable PPC management company that can help you set up a paid ads campaign for your business in Ottawa. But what exactly is it? Read on to find out.

PPC in a Nutshell

Pay-per-click advertising is a strategy used in digital or online marketing. When people click on an ad on a webpage, they are taken to the advertiser’s website. The company then gets charged every time someone clicks on the ad. That is why it’s called pay-per-click. This form of marketing is more direct than other methods and can be very effective for those looking to increase the number of visitors to their site.

Here’s why you should invest in a good PPC campaign.

Cost efficient

Pay-per-click advertising is a great way to generate customers and sales at minimal cost. Traditional advertising models require you to pay a fixed amount depending on the length of time you want the ad to run. Even if the ad does not generate leads, you still need to pay for the advertising service.

With a PPC model, you only pay for the clicks made on the ads. This means if you must pay $3 per click but each click generates a sale of $300, then the cost can be very trivial.

Digital advertising is the way to go

In this digital age, the easiest and fastest way to generate awareness and business leads is by going online. Online advertising has trumped traditional methods of print, radio, and television. You will reach a wider audience and you can be strategic about where you place your ads, whether it be on Google or sites related to your business.

More strategic than other digital marketing methods

Other methods of digital marketing require you to use social media to build up your business. The problem with this, however, is that it may take time as you need to build up your social media following first. People may not notice your business right away, which means you’ll need to spend more time and effort.

With PPC, you can be more assertive by making sure your ads appear keyword searches or sites that match your business, generating awareness more quickly.

If you are looking to start a business or looking to start an ad campaign, you should seriously consider PPC. It will help build awareness and drive your business forward.