WhitePapers

By Appistry
The enterprise landscape is rapidly changing. Data is ubiquitous. Information is flowing into an organization’s applications from more sources than ever before. Business expectations are also changing. Corporations today demand speed and flexibility from their applications. They want services that allow them to make better business decisions, create more satisfied customers, and react ever more quickly to evolving market conditions.
Current economic circumstances and increased competition are also driving the demand for a more effective [...]

By Rubicon Project

Despite the less-than-optimistic predictions for growth in online advertising this year, the trends we’ve observed both in the news and in our own proprietary data reflect a healthy display ad market — one that’s still thriving in part due to the scale, targeting and automation that only ad networks and exchanges can provide.
Big media companies and VC firms invested $74 million on seven ad network-related deals during Q209 — the dollar amount up nearly 16 percent [...]

By Lotame Solutions

This report details aggregate trends in the social media space observed on the Lotame Co-op over the past year. The Lotame Co-op is a collection of over 250 publishers with a significant number of publishers in the mid- and long-tail of the social media space. This report is focused on social media publishers in the Lotame Co-op who, on average, tend to provide lower click-through rates for banner and display advertising, even those employing rich media.
The [...]

By BPM Forum and CMO Council

Throughout history, people have relied on networks to successfully conduct commerce. Networks are powerful conduits that allow the unimpeded flow of goods and services. The more efficient the flow of something throughout an ecosystem — be it goods, data packets or even language — the easier it is to gain competitive advantage. It is no surprise that the organization with the best network always wins.
Without question, the development exerting the greatest influence on traditional [...]

Sponsored by Google, Inc.
In essence, cloud computing means running software and accessing data that reside somewhere else. ZDNet explains cloud computing in business-trend terms: “Software platforms are moving from their traditional centricity around individually owned and managed computing resources and up into the ‘cloud’ of the Internet.”
Google explores the cloud computing trend at length in another whitepaper, “Cloud Computing-Latest Buzzword, or a Glimpse of the Future?”
This paper picks up where the other paper ended: Examining whether cloud computing [...]

By Jeff Orr, ABI Research
Google’s investment in Internet software began with a search engine and email, and has now expanded to include the Google Apps suite and the Chrome Web browser. Now, Google has announced plans to introduce a Web-centric operating system-Chrome OS-during the second half of 2010.
Based on a Linux kernel, Chrome OS is intended to compete with the upcoming Windows 7 OS from Microsoft and is initially targeted at netbooks. Similar to Google’s [...]

By McKinsey and Company

The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, we sought to get a clear idea of whether companies are deriving measurable business benefits from [...]

By Mary Madden

Pew internet & American Life Project
The share of online adults who watch videos on video sharing sites has nearly doubled since 2006. The audience for online video sharing sites like YouTube and Google Video continues to grow swiftly across all demographic groups, far outpacing the adoption rates of many
other internet activities. Fully 62 percent of adult internet users have watched a video on these sites, up from just 33 percent who reported [...]

By Bobby Tulsiani
with Mark Mulligan and Erik Hood

Today, 71 percent of the US online audience watches video on the internet, and the number of streams consumed should more than double by 2013. An explosion of video content from users, professional studios, and marketers is driving this growth. In this second report in our video strategy series, Forrester has identified the best and worst practices in online video across industries.
To download this white paper, [...]

By Efficient Frontier
During Q2 2009, as the economy slowed its freefall, Search Engine Marketing stabilized in the U.S. from a series of accelerating declines. Efficient Frontier’s data shows that the rate of decline in total spend year-over-year (YOY) lessened over the past two quarters. Furthermore, spend remained relatively stable both on a quarter-over-quarter (QOQ) and month-over-month basis.
DMB logo
A deeper look at our data shows that an aggregate market stabilization masks very different trends by advertiser size. Large advertiser [...]