A website is a non-negotiable essential in today’s business dealing. People are online, and the web is a place where you can find your next loyal customers. A good website should have the aesthetic elements and functions that will appeal to the customers.
An important element of a good website is design. It is what separates functional website to throwaway ones. As such, it is important that you invest time and money in building a good website that makes transactions much easier.
Below are some of the signs that you need to redesign your website, as enumerated by a leading provider of web design in Greeley, Co.
You are rebranding
You just can’t redesign your website. There should be a solid reason, knowing that time and money are at stake, and one of those reasons is rebranding. If you change your business’ visual identity, it is essential to keep everything consistent, meaning you should also revamp your website.
There’s a dip in sales
If your analytics reports show that there’s a decline in your website’s visits and sales, this may be telling you to change your website. A lot of abandoned shopping carts are attributed to vague functionality and complicated checkout process. Coincide your improvement of checkout and payment process with redesigning your site. With that, your website will be launched with a clean slate.
You are adding a new function
Adding a new function, such as improving the payment gateway or other e-commerce functions, you may want to change the look of the site while you are at it. This is something that you should plan carefully, especially if some UX aspects will be changed.
Redesigning your website is something that you should consider if you want to up your sales and brand awareness. Before you go at it, seek the help of a website auditor.