Archive for: online marketing

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Content is King! How Content Affects Digital Marketing

Digital marketing is making it possible for many businesses and entrepreneurs to succeed. Businesses have jumped on the digital social media bandwagon: Facebook, Twitter, and Instagram has made it possible for everyone to market any product. Indeed, online content has now become an instrument of business. Many businesses now use their websites to communicate to […]

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Digital Marketing: An Effective Tool for Startups and Growing Businesses

For startup and growing companies, brand awareness and lead generation are very crucial. In fact, these are considered the “lifeline” for every business. Digital marketing has become an effective tool in promoting products and services. One of the challenges for most startup or growing companies is how to maximize their online marketing campaigns on a […]

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Why Your Small to Medium Business Needs Digital Marketing

Digital marketing is the term used for all marketing efforts that happen online. Businesses are using all forms of media to the fullest. All social media, search engines, email, and websites are ways you can connect with customers, partners, and even influencers. Recent studies reveal that people are now spending most of their time online, […]

Top Signs You Need to Redesign your Website

A website is a non-negotiable essential in today’s business dealing. People are online, and the web is a place where you can find your next loyal customers. A good website should have the aesthetic elements and functions that will appeal to the customers. An important element of a good website is design. It is what separates […]

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Live Streaming: A Personal Touch to Marketing

Live streaming used to be only an extra marketing edge for companies. But after seeing the massive turnout of YouTube’s E3 (Electronic Entertainment Expo) stream in 2016, companies want to extend their video marketing with live streaming. No Cuts Enhance Brand Transparency Accessibility What marketers like about live streaming is that people who do not […]

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Millennials Are Driving Digital Video Marketing into a $135B Industry in the US, Study Finds

The future of the digital video marketing industry is sitting on $135 billion in the United States alone, according to a study by mobile video platform Magisto. The study’s $135 billion estimate includes expenditures on production, hosting, distribution, analytics, and staffing. Magisto attributes this report to the shift in communication with the rising usage of […]