DMB Releases iPhone App: Provides Users With Key Stats From Google Analytics, Facebook, Twitter, YouTube and Digg

By Lauren Fritsky

For the media professional that is constantly on the go, the ability to access his or her website’s analytics and social media stats from anywhere, at any time is essential. Digital Media Buzz just released its first mobile app, Buzz InSites, to provide users with the ability to access their website’s metrics and social networking stats directly from their mobile devices.

DMB founder Eric Diamond says the app is ideal for the mobile professional who wants to keep track of his or her key website and social statistics whether on the road, in a meeting or on line at the bank.

Buzz InSites mines key stats from all of your Google Analytics accounts and statistics from Facebook, Twitter, Digg and YouTube to keep you updated on your website traffic and activity. The app will also let users email reports in Microsoft Excel format.

“Mobile devices have become a bigger part of our business lives, giving us access to information anywhere, anytime,” Diamond says. “We want to enable digital media professionals to get quick and easy access to all their analytics data anytime within one app. Now you can monitor, review and analyze your site’s metrics remotely, on your schedule.”

Buzz InSites will display key information from Google Analytics such as website page views, unique visitors, top keywords, top referrers and important stats from your social networks such as number of friends, number of followers and top video views. The Buzz InSite service will synchronize with Google’s database to update daily from various analytics accounts, and the service will store one years worth of data.

“We felt that anything beyond one year wasn’t useful to the mobile user,” Diamond explains. “Anything beyond a year, you would probably want to sit at your computer and use other applications to help analyze the numbers.”

On the social networking end, data is displayed in live, raw numbers, not graphs. Buzz InSites is the first iPhone app to provide access to data from both Google Analytics and social networking sites, Diamond says. “There are apps out there that individually do these things, but not one app to easily get all your website analytics and social stats.”

There will be a second phase for Buzz InSites that will focus on creating custom reports and obtaining statistics from additional social networking sites such as LinkedIn.

“Each day we download from Google all of your key stats, and store all the information in a secure database,” Diamond says. “Because of this we can ensure that our app serves up the requested data as quickly as possible. Also, because we store all of your data, in future releases we will be able to provide you with very useful custom reporting options.”

Users can download the app for $4.99 by visiting the BuzzInsites.com website or by going to the Apple iTunes app store from their iPHONE. DMB also welcomes feedback from users to help shape the second phase of the app or contribute to updates. The company’s mobile division is also working on other apps, such as sales management tools and display advertising insights to meet the needs of the mobile business professional. For more information, visit BuzzInsites.com.

Selecting a CMS: Developing Usage Scenarios

By: cmswire.com

In this article I describe how to define some practical usage scenarios which you will use to shape the product evaluation process.

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Mobile Enterprise Strategies: We’re All in This Together

By: ecommercetimes.com

Each new device acquisition affects an entire ecosystem of network endpoints, software applications, support staff, and other end-users dedicated to making the company more efficient and collaborative.

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Mobile Open OS Wins With Developers

By Barbara Gengler

Aiming to drive greater, faster innovation in mobile services, Android will go through the fastest growth of any mobile operating system.

Global market intelligence firm, IDC, says starting from a very small base of just 690,000 units in 2008, total Android-powered shipments will reach 68.0 million units by 2013, growing at a compound annual growth rate (CAGR) of 150.4 percent.

In a market once ruled by pioneers BlackBerry, Symbian and Windows Mobile, newcomers touting open standards like Android, Mac OS and WebOS are garnering strong end user and handset vendor interests, according to IDC.

While most innovative new web applications are still built for PCs, Android plans to change all that, so the next hot application will be built for mobile devices, according to Google.

“We are pleased with the positive response from the developer community,” says Google spokeswoman Katie Watson. “We’ve had thousands of developers registered worldwide, and there are more than 20,000 free and priced applications available in the Android Market catalog.”

According to Watson, Android Market is a critical component to Android’s success as a platform, as it provides a central distribution channel for developers, across devices, geographies and operators.

She also says Google recognizes the importance of a marketplace that is attractive to users, developers and operators. “We believe that Android’s openness and innovation allows consumers to use better and cheaper mobile computing devices and services,” Watson says. “Android Market is a distribution system that allows developers — including Google — to distribute their applications to users on a level playing field.”

Android has been built specifically for the Web, which means Android has been built to take advantage of a Web-connected world, which opens up new possibilities for features and applications, according to Google.

For example, Google says developers can lean on the creations of other developers instead of relying only on what’s in the operating system. And Android brings “mashups” to the mobile world, where developers can put together building blocks of technology from many sources, resulting in more powerful applications for everyone.

With Android, everyone has access to all the code necessary to run a great mobile phone, or any other device, without restrictions. The source code to the Android platform is available at source.android.com and most of the code is licensed under Apache 2.0.

Verizon Wireless spokesperson Debra Lewis says the company launched the Verizon Developer Community (developer.verizon.com) last year to give developers for all platforms, including Android, a simple way to understand how these applications might reach Verizon Wireless customers. Verizon has more than 3,000 registered developers to date and more than 90 million customers.

“We’ve announced several phones with the Android operating system, the Droid by Motorola and the Droid Eris from HTC, and coming soon the Devour from Motorola,” Lewis says. “We’re excited about continuing to bring great devices with great service and applications to the marketplace.”

In early February, Verizon Wireless and Motorola took the wraps off a new Android-based phone, the Devour, which will be available in March. The Devour will be the first Verizon Wireless phone to feature Motoblur, Motorola’s Android-powered content delivery service.

The Devour, which includes Gmail, with posts, messages, photos from sites such as Facebook, MySpace and Twitter, syncs contracts from work and personal email services. It also sports a 3.1-inch capacitive screen with a HVGA resolution, pre-loaded applications such as Google Talk, YouTube and Google Search and will ship with an 8GB microSD card pre-installed.

Google and Verizon Wireless have delivered Android-based mobile applications and devices as part of a new agreement between the two companies. The two plan to co-develop several Android-based devices that will be pre-loaded with applications from both companies as well as third-party developers.

The two also plan to create, market and distribute products and services, with Verizon Wireless supplying nationwide distribution channels.

Enderle Group analyst Rob Enderle points out Android really isn’t Linux, rather it is more of a hybrid between Linux and a proprietary Google product, much like the MacOS isn’t really UNIX but a hybrid between UNIX and Apple.

“The end result has been a vastly more consumer-friendly product than Linux alone has proven to be,” he says.

Enderle says Windows Mobile 7 is expected in market by year end and it is expected to be a major change from prior offerings blending Zune UI elements and embracing a much more robust application store environment.

“Still Microsoft has lost a lot of developers to Apple and Google and since these developers have limited resources it will be tough to get them back,” Enderle says. “Right now the big battle for developers is between Apple and Google and the latest surveys I have suggest Apple is winning.”

Selecting a CMS: How to Build a Short List

By: cmswire.com

It is easy to see why most companies struggle with the CMS selection process. The market is flooded with hundreds of products and there does not appear to be a “safe”, market-leading choice.

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CROSS MEDIA NYC CONFERENCE LAUNCHES WITH MAJOR MEDIA INDUSTRY SUPPORT

Media Mogul Bonnier Fuller, Ubisoft’s Mathieu Ferland, Digitas’ Ashley Swartz & RIM BlackBerry’s Alistair Mitchell confirmed speakers for inaugural media event

New York, NY February 9, 2010—The first annual CROSS MEDIA NYC (www.crossmedianyc.com) conference was announced today and has confirmed a heavyweight list of media industry executives to headline the event taking place on Wednesday, March 10, 2010, at the Scholastic Theater in New York from 6pm to 9:30pm. The line up for the event includes magazine innovator and President of HollywoodLife.com Bonnie Fuller, Ubisoft’s Cross Media Group Senior Producer Mathieu Ferland, RIM/Blackberry Vice President of Multimedia Integration Alistair Mitchell and global interactive agency Digitas’ Senior Vice President Ashley J. Swartz. The event’s organizers have partnered with the Government of Canada and NATPE (National Association of Television Programming Executives), and will bring together executives from the worlds of media, entertainment and publishing to examine and explore the current state of the media business in a cross media world.

Founded by veteran digital media executive Gavin McGarry and event producer Jennifer Harkness, CROSS MEDIA NYC, will provide a forum to discuss perspectives on how the industry will be produced, distributed and consumed in a cross media environment, specifically looking at ways to incorporate cross media into business models. CROSS MEDIA NYC has a strict agenda that will focus on providing attendees with real tangibles on how to monetize cross media opportunities in the various sectors.

In addition to the super panel, other scheduled events at CROSS MEDIA NYC include two industry focused case studies and four demonstrations of emerging cross media technologies, all designed to give attendees a more direct and personal understanding of how cross media can be implemented successfully.

Presenting one of the case studies is transmedia storytelling expert and CEO of Starlight Runner Entertainment Jeff Gomez, who works on some of the biggest entertainment franchises including Disney’s Pirates of the Caribbean, Hasbro’s Transformers and Coca Cola. Gomez will present a special transmedia case study on Coca Cola’s Happiness Factory, demonstrating how an entertainment IP can successfully be distributed and monetized across multiple platforms.

David Kruis President and CEO of Metranome, a leading mobile applications production company, who recently launched the first ever animated Dilbert and New Yorker Magazine “Cartoon a Day” integrated calendar applications for BlackBerry phones, will also join the conference to conduct a special demonstration of the company’s unique technologies, applications and services for the mobile media market.

Founder of CROSS MEDIA NYC Gavin McGarry said: “We are excited to kick off the first annual CROSS MEDIA NYC conference with support from these top media executives, each offering insightful perspectives on the state of the business from their own industries. Our goal is to host an annual event where thought leaders from all media can come together, share ideas and learn how to monetize their business through cross media.

CROSS MEDIA NYC 2010 will feature participation from senior executives in such industries as Video (web video, TV, Film, DVD), Internet (websites, podcasts, social media, marketing, music, email), Gaming (Social Gaming, Virtual Worlds, Console), Publishing (magazine, books), Mobile (apps), Advertising and Merchandise. CROSS MEDIA NYC 2010 takes place Wednesday, March 10, 2010 from 6:00pm 9:30pm at the Scholastic Theater: 557 Broadway, Prince Street.

CROSS MEDIA NYC 2010 has also aligned a number of prominent sponsors for the event including the Government of Canada, NATPE, Mashable, C21 Media and the New York Television Festival. CROSS MEDIA NYC’s board includes a roster of industry heavyweights including:  Vidar Brekke ,  Emerging Media Strategist, DefinedLogic; Nicholas Butterworth , CEO, Diversion Media/HD Cloud; Bill Chamness, Account Director, Hanft Raboy + Partners; Anna Gecan , VP Original Programming, HGTV; Chris Pfaff, CEO, Chris Pfaff Tech/Media LLC; Ava Seave, Principal, Quantum Media; Yaron Samid, Founder, NYVideo.org; Tania Yuki, Director, Product Management, comScore.

Conference founder Gavin McGarry is a veteran digital media executive. He was part of the global content team at web video start up JOOST and former head of Cross Platform Business Development for ENDEMOL. Currently McGarry runs Jumpwire Media, a cross media agency that helps companies profit from the emerging digital platforms.

For tickets, sponsorship or to submit speakers, please contact Jennifer Harkness 917-209-9797, info@jumpwiremedia.com.

Follow us on Twitter: http://www.twitter.com/crossmedianyc

Follow us on Facebook: http://www.facebook.com/event.php?eid=295597191619&index=1

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