Consolidation: How Will It Play Out in Mobile Marketing?
By: adage.com
Your mobile phone is no longer just a phone. It’s a mobile device. Your MP3 player. Your gaming station. Your camera. Your lifeline. It’s called convergence, and what’s happened on the device side is a clear sign of what’s to come in mobile marketing.
Newspapers Try New Models, Google Acquires AdMob
By: cmswire.com
This week, newspapers employ a variety of strategies, from independent funding to niche topics to SEO to help them stay alive. And Google acquires AdMob.
Google Acquires AdMob to Bolster Mobile-Display Business
By: adage.com
SAN FRANCISCO (AdAge.com) — In a bid to bolster its toehold in mobile-display advertising, Google is acquiring mobile-advertising network AdMob for $750 million in stock, sparking what could be the beginning of a major consolidation in the mobile-display advertising sector.
Study: Android’s on a Mobile Web Tear
By: ecommercetimes.com
The ad marketplace AdMob has released a study that looks at how often the ads on its network are accessed by various mobile platforms. The iPhone ruled the roost at 40 percent, but Android’s figures showed considerably growth.
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