Small businesses and startups have their work cut out for them. For one, no matter which industry they’re in, there’s bound to be a host of larger and more powerful companies to compete with. As if keeping the business afloat isn’t challenging enough, there’s also the cost of marketing to consider.
Many small businesses only have a limited amount set aside for marketing, as most of their budget goes toward operating costs, salaries, overheads, and other expenses. Fortunately, as any digital media agency in Melbourne will tell you, you don’t need to spend a lot on it to showcase your business.
Social media: Engage and Share
Use social media not only to promote your products or services, use it to engage your audience and participate in conversations that aren’t necessarily about your business. Show your support for advocacies your brand believes in, leave positive comments, and thank users for any feedback on your business.
Social media platforms, such as Facebook, Twitter, and Instagram, are also great for showing people what you do behind the scenes. It puts a human face to your brand and is also a great way to feature the people you work with and share with others your unique brand culture.
Blog: Provide Useful Information
The content on your website’s blog section should focus on providing readers with useful and relevant information. Something that answers a commonly asked question or something that would appeal to the interests of your audience while still being relevant to your brand. Whatever topic you write about, make sure your content has value.
Email: Entice with E-coupons
You can grow your mailing list and bring in more customers by enticing your website visitors to sign up and receive exclusive e-coupons in return. A 10% discount on their first purchase, another 10% when they refer a friend, and a special discount code are all irresistible freebies that would attract customers into signing up and trying your products or services.
With many consumers spending their time online, it would make sense for your business to have a strong online presence and connect with your target market through the Internet. Having a website optimised for search engines, setting up social media profiles, and offering consumers useful content through your blog have all become must-dos for any business wanting to succeed.