Insider Profiles

By Barbara Gengler
Sara Kleinberg, Google’s head of marketing, leads Google’s marketing team for established industries. Sara’s team works with marketers from the retail and technology industries to provide insights into the value of online advertising and how marketers can connect with their target consumers through Google’s advertising platforms.
Prior to joining Google, Sara was a product marketing manager at American Express. Previously, Sara was a strategy consultant at The Parthenon Group [...]

By Ron Callari
From broadcasting to broader-casting, the NAB Show has evolved over the last eight decades to continually lead the industry. From conception through distribution, the NAB Show proudly serves as the incubator for excellence - helping to breathe life into content everywhere. More than 85,000 audio, video and film content professionals from 157 countries will convene at the Las Vegas Convention Center April 10-15.
Celebrities will include Emmy nominated actor [...]

As companies move to the cloud, office collaboration is following suit. DMB’s Matt Robinson spoke with Steven Greenwood, the VP of Applications at Drop.io. Drop.io is one of the leaders in office collaboration. It was named one of TIME magazine’s 50 Best Websites of 2009, and CNET Webware 100.
Anyone can start a “drop,” which is a custom url where you can upload different types of media - audio, video, pdf, text, [...]

By Sheila Shayon
David Staas is a 13-year veteran of marketing and product management experience in the mobile and advertising industries. Prior to his tenure as senior vice president of marketing at JiWire, Staas was at Ad Infuse, a pioneer in mobile advertising, where he was vice president of marketing and helped build a premium network and platform business with leading mobile operators.
JiWire is the leading mobile audience media company serving [...]

Insider Profile: Stephen Strong, Global Director of Interactive, Alberto Culver
Stephen Strong, global director of Interactive, Alberto Culver, oversees interactive marketing strategies for brands such as TRESemme, Nexxus, VO5 and Noxzema. He has been with Alberto Culver for a year and a half.
Prior to that, Strong was the director of interactive for Draftfcb’s Chicago office for eight years. He has more than 15 years interactive marketing experience working with brands that include [...]

By Moria Byrne
As the IBM senior-certified IT architect for IBM Global Business Services, John Lamb works as part of an influential group of architectural engineers changing how IT departments approach energy usage.
An information technology leader who has worked on IT systems for the New York Stock Exchange and other industry leaders, Lamb implements new money and energy-saving techniques as part of IBM’s Project Big Green project. The project will redirect [...]

By Ron Callari
Viximo, a 2-year-old start-up company, is fast becoming a leader in the burgeoning virtual goods industry. For those who are new to this commercial space, virtual goods are digital products that are gifted, bartered or paid-for items online or via mobile phones. Videos, icons, e-cards, personalized avatars - items that allow people to better express themselves, add gravitas to their online persona, or increase their enjoyment of [...]

By Sheila Shayon
Dave Lavinsky, co-founder of Growthink and president of Growthink Publishing, is a serial entrepreneur, with several successful ventures to his credit such as Emerge Juice and Nutrition Systems - a wellness products developer and distributor; Shoutmouth - a niche music-focused social networking site; Z Reporter LLC - owner of more than 3,000 niche-focused information websites; and TopPayingKeywords - a Search Engine Marketing & Optimization research data firm.
Growthink, a [...]

By Lee Simmons
As president and CEO of video hosting services provider Fliqz.com, Benjamin Wayne has learned a simple truth about the potential of video technology: The more things change, the more they stay the same.
Or, to be more succinct, the more video technology changes, the more it must continue to meet the staid goals of the marketing world. “The goals of marketing remain the same,” he says. “We evaluate traditional [...]

By Ken Liebeskind
Visual IQ, a Boston-area market intelligence firm, has developed a software platform that tracks data from all forms of advertising in an integrated manner to help companies manage their ad spend.
“We translate data on the return of ad spend by looking at the marketing you have in terms of product groups, customers, channels and geography,” says Manu Mathew, Visual IQ’s CEO. “We put all the data categories in [...]