Insider Profiles

Insider Profile: Stephen Strong, Global Director of Interactive, Alberto Culver
Stephen Strong, global director of Interactive, Alberto Culver, oversees interactive marketing strategies for brands such as TRESemme, Nexxus, VO5 and Noxzema. He has been with Alberto Culver for a year and a half.
Prior to that, Strong was the director of interactive for Draftfcb’s Chicago office for eight years. He has more than 15 years interactive marketing experience working with brands that include [...]

By Moria Byrne
As the IBM senior-certified IT architect for IBM Global Business Services, John Lamb works as part of an influential group of architectural engineers changing how IT departments approach energy usage.
An information technology leader who has worked on IT systems for the New York Stock Exchange and other industry leaders, Lamb implements new money and energy-saving techniques as part of IBM’s Project Big Green project. The project will redirect [...]

By Ron Callari
Viximo, a 2-year-old start-up company, is fast becoming a leader in the burgeoning virtual goods industry. For those who are new to this commercial space, virtual goods are digital products that are gifted, bartered or paid-for items online or via mobile phones. Videos, icons, e-cards, personalized avatars - items that allow people to better express themselves, add gravitas to their online persona, or increase their enjoyment of [...]

By Sheila Shayon
Dave Lavinsky, co-founder of Growthink and president of Growthink Publishing, is a serial entrepreneur, with several successful ventures to his credit such as Emerge Juice and Nutrition Systems - a wellness products developer and distributor; Shoutmouth - a niche music-focused social networking site; Z Reporter LLC - owner of more than 3,000 niche-focused information websites; and TopPayingKeywords - a Search Engine Marketing & Optimization research data firm.
Growthink, a [...]

By Lee Simmons
As president and CEO of video hosting services provider Fliqz.com, Benjamin Wayne has learned a simple truth about the potential of video technology: The more things change, the more they stay the same.
Or, to be more succinct, the more video technology changes, the more it must continue to meet the staid goals of the marketing world. “The goals of marketing remain the same,” he says. “We evaluate traditional [...]

By Ken Liebeskind
Visual IQ, a Boston-area market intelligence firm, has developed a software platform that tracks data from all forms of advertising in an integrated manner to help companies manage their ad spend.
“We translate data on the return of ad spend by looking at the marketing you have in terms of product groups, customers, channels and geography,” says Manu Mathew, Visual IQ’s CEO. “We put all the data categories in [...]

By Ned Smith
The Economist called Sridhar Vembu a “dangerous man.” If he achieves his goal of removing the “value-pad” from business software, the publication reported in 2008, “a lot of people will lose a lot of money; software developers, consultants, shareholders and others.”
Vembu didn’t originally set out to be the gadfly of the software world; a graduate of one of India’s top engineering schools, he had his eyes on pursuing [...]

INSIDER PROFILE
By Jason Bunyan
When we move through cities, we do so by using a map, a plan. Why not use our sense of direction for searching information? This question is the basic idea behind France-based KartOO, an information visualization company that provides clients with an array of search solutions, including topographic search.
The inventor of KartOO’s cartography technology, Laurent Baleydier came to the search industry by way of ESIM (École des [...]

By Rebecca Jacoby
As a digital strategist immersed in social media’s penchant to directly connect people with common interests, Toby Daniels dwells among clouds in an earthly way. He has creatively executed entrepreneurial businesses as well as humanitarian vision through Twitter and Twestival (not officially associated with Twitter) in New York City for charity: water. Daniels was a managing director for Online Creative Communications, a digital agency, in teh UK, and [...]

By Ned Smith
MItch Joel
Mitch Joel has been rattling the cage of the marketing community since he made the imaginative leap from journalism to the brave new digital world in the ‘90s as director of sales and marketing for one of the Internet’s first meta-search engines,  Mamma.com. He continues to push the window on what’s possible in the digital world as president of the award-winning, digital marketing and communications agency Twist Image, [...]