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Going Local: Three Advantages of Using Local SEO

  • By Digital Media Buzz 
  • Category: SEO 
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SEO letter blocksLocal SEO (Search Engine Optimization) is a smart way to make your business popular online. Many businesses today benefit from marketing their products and services to local customers. With the help of SEO professionals, you can effectively get your brand or store known to people near you, who are more likely to become your customers.

Here is a closer look at the many benefits of using local SEO:

Higher ranking in search engine results

According to research, 50% of people who search online look for local results and 67% of those searches end up with a purchase. This translates into great opportunities for your business when you target local customers.

With local SEO, you get higher rankings on search engine results, which mean better visibility. Third Stage Marketing and other local SEO experts in Denver note that this can be done by the proper use of on-page signals, such as keywords, domain authority, and NAP (name, address, and phone number).

Free advertisement

Local SEO lets you advertise your products or services in search engines for free. Ranking in local searches allows you to bring your name out there for potential customers to see. You can achieve this by boosting your local SEO strategy. One way to enhance your strategy is by targeting the most relevant keywords. Using such keywords will increase your online visibility in an organic way.

Ahead of the competition

Local SEO gives you an edge in the cutthroat local business scene. If you or your SEO provider do it properly, you can even topple bigger names in your industry. To increase your chances of having a high ranking in search engine results, register your business in Google My Business. This is a good way to tell the search giant that your business exists. Be sure to provide the information they ask, so you can optimize your listing.

Local SEO is becoming more significant in giving local businesses better opportunities to boost their online presence. Learn more about how you can win the competition by consulting a reputable SEO company.