Featured Articles

JiWire, remains the leading mobile audience media company leveraging currently serving 20 million unique users monthly via 30,000 high-traffic, premium Wi-Fi hotspots.
JiWire is the leader in reaching business travelers, affluent families and trendsetters in an online environment with high quality receptivity and response, and leveraging the effectiveness of reaching an on-the-go audience.
DMB’s Sheila Shayon spoke with David Staas, senior vice president of marketing at JiWire, in March. Today, after five months of additional research, DMB is [...]

By Dave Fidlin
Once upon a time, not all that long ago, companies had one primary method of connecting with consumers, and that was through advertisements within the traditional forms of media: print publications (newspapers and magazines) and broadcast outlets (television and radio). The Internet, of course, has altered the playing field, and social media has become a prevalent method many companies have been using to reach out to new and existing customers.
Computer manufacturer Dell is [...]

By Linda Broughton
The Wholesale Application Community (WAC) is an “open global alliance” that seeks to “unite a fragmented marketplace” through providing an open industry platform for developing applications for mobile devices. The platform would enable application developers to more easily write an application that could then be immediately distributed across a number of mobile devices, most obviously cellular phones.
In an analyst and journalist update, Tim Raby, WAC’s interim CEO, discusses how WAC will benefit the [...]

By Ken Liebeskind
Product integration is the technique used to incorporate a sponsor’s product into branded videos, but the Wm Wrigley Jr. Company has gone over the top with the product inserts in the Orbit Gum Dirty Shorts, which debuted June 10. The Prom Date, a five minute video starring Will Arnett and Jason Bateman, incorporates the gum into the humorous video as it’s passed from the characters on numerous occasions, sparkling at one point to [...]

By Sheila Shayon

Ford is the first carmaker to make Google Maps a standard in-car feature.  Their SYNC system sends a destination location from your home computer to your car - one turn at a time.
Google Maps has become the lead tool for travel - claiming 15.50% market share, followed by MapQuest with 9.24%, and Expedia at 3.24%. (May Experian Hitwise)
Gizmodo tech blog summarizes it thus:  “It works by pulling Google Maps information from Bluetooth phones, [...]

By Barbara Gengler

Microsoft, which has been slow in responding to Apple’s advances, was recently taken by surprise as Apple edged past the software giant in market capitalization.
Recently, Apple emerged with a market value of roughly $222 billion compared with Microsoft’s $219 billion. Apple spearheaded into the second highest-valued American company directly behind Exxon Mobile, which was valued at $278.6 billion.
Enderle Group analyst Rob Enderle says against Microsoft, Apple funded better, executed at a higher level [...]

By Sheila Shayon
dotMobi, a global leader in mobile content and the company behind the .mobi domain, announced today the launch of goMobi, a new service enabling small-to-medium businesses (SMB’s) to create and publish mobile websites in minutes. Their proprietary product levels the playing field and gives SMB’s tools for a state-of-the-art mobile presence that works on any mobile device, across multiple carriers and platforms and with no need for development or coding skills…and all at [...]

By James Zipadelli
While kids and teens have grown up with technology and using the Internet, it’s not always easy for parents to monitor them online. There are many online services who offer technology that can be used to monitor your child’s Internet use. Among the most recognizable websites are SafeKids, KidsHealth.org and NetSmartz.org, which is run by the National Center for Missing and Exploited Children.  Norton Family Online also has software that parents can find [...]

By James Zipadelli
The best football players go to the Super Bowl. The best celebrities, journalists and politicians come to the White House Correspondents’ dinner. Up until this year, the best developers did not have a venue to come together. Chirp, Twitter’s first ever conference in San Francisco, was held last month.  Where else can you find Twitter’s founders, like-minded developers, and a contest that kept some of those developers up for 30 hours?
For a first-person [...]

By Barbara Gengler
Sara Kleinberg, Google’s head of marketing, leads Google’s marketing team for established industries. Sara’s team works with marketers from the retail and technology industries to provide insights into the value of online advertising and how marketers can connect with their target consumers through Google’s advertising platforms.
Prior to joining Google, Sara was a product marketing manager at American Express. Previously, Sara was a strategy consultant at The Parthenon Group in
Boston and worked in business [...]

By James Zipadelli
Now that it’s been a few weeks since the iPad has launched - and the numbers look good - two questions come to mind. First, how can this technology be used to benefit iPad’s competitors?
In this YouTube video, HP has a “Slate Device” concept. HP declined request for comment and would only say that they have “yet to announce pricing, specs, etc. for the device.” HP’s latest products can be seen on their [...]

By Rebecca Henely
As the number of mobile-based and Internet browser-based applications increases, many app review web sites have sprung up, trying to separate the good apps from the bad.
However, while sites like AppVee and AndroidTapp look at the quality of an app or how fun it is to use, Ryan Calo, one of the two creators of WhatApp? said those review sites do not look at whether an App is secure or protects a user’s privacy.
“We wanted to have one place [...]

By James Zipadelli
While much of the media attention recently has focused on the Library of Congress making Twitter a part of history, Google was doing the same thing, on a smaller scale. Google’s feature, called replay, which was recently rolled out.
Google spokesman Jake Hubert says the replay feature helps broaden the scope and relevance of real-time search. The Mountain View, Calif.-based search engine launched real-time search in December 2009.
“Twitter and other micro-blogging services host useful [...]

By John Greaves
Application Programming Interfaces(API) used to be a means to market products, they were often free and served to drive traffic to a site or increase buzz around a company’s offering.  Now we’ve begun to see increasing numbers of companies built around monetizing APIs  rather than relegating them to marketing tools status.
While OneRiot’s success with Riotwise is well documented and DMB recently unpacked the potential behind geodata APIs in a March 2010 article, there are [...]

By Ron Callari
Less than a week after Apple introduced its iPad, its app store was offering approximately 2,400 applications optimized for the tablet device and “games” represented 35 percent of all iPad titles. This analysis, coupled with comparison pricing, number of apps sold and the specific app store breakdowns by source is a small snapshot of the work that is done by Distimo, an innovative app store analytics company that addresses the widely fragmented app [...]