Featured Articles

By Ron Callari

Mobile Advertising will set some new ground rules that will differentiate it from traditional ads in other mediums. Brands and advertising agencies are in development now to determine how to engage and target audiences to interact with a product or service using augmented reality overlays. Experience dating back to the Mad Men of the 1960s has shown that engagement moves the consumer from idea and awareness to familiarity and sale. Augmented Reality aids [...]

By James Zipadelli
A survey by Accenture says that everyone needs to learn how to use technology and the knowledge that young adults age 14-27 — millenials — bring to the workplace, because the “old” IT rules need not apply.
In, “Jumping the Boundaries of Corporate IT: Accenture Global Research on Millenials Use of Technology” young adults in the U.S. and Asia-Pacific also have a more positive view of technology, whereas in European nations such as Italy, [...]

By John Greaves
Yahoo! has unveiled its Open Strategy to mixed reviews. The strategy, which is designed to fit in with Yahoo!’s commitment to make its platform more social, is meant to make it easier for developers to build. According to the Y!OS introduction on the Yahoo! Developers Network Blog, “Through YOS, we’re rewiring Yahoo! so that developers can tap into benefits once only available within Yahoo! Namely, you can leverage the content, traffic and user [...]

By James Zipadelli
Google is planning on building and testing its own high-speed broadband networks in select U.S. cities, the company announced in its blog recently. The company has put out a request for information (RFI) until March 26 to see how many communities want to participate in this experiment. A Google spokesman says, “We will connect at least 50,000 and potentially up to 500,000 people, in one or more trial communities across the country.”
One city [...]

By John Greaves
Gaming consoles have enjoyed a unique niche in our culture fueled by a fairly loyal and growing fan base. Now they face challenges to their product offerings on several fronts. Blu-Ray players and set-top boxes continue to compete with consoles for streaming video and television content and OnLive has emerged as a contender in the video game world with partnerships with game developers like Electronic Arts, Take-Two, Ubisoft and Atari.
The advantage game consoles [...]

By John Greaves
Twitter, the social networking giant that has revolutionized the way we interact with each other and search for information, seems to be planning to monetize using third-party applications. On the other hand, it might be planning to charge companies for access to its site’s products. Or maybe it will just sell ad space. It’s still not clear despite Twitter co-founder Biz Stone’s promise that we would know how his company plans to start [...]

By Ron Callari
Geolocation APIs are flourishing and third-party API developers are multiplying faster than bunnies on a hot spring day. Twitter’s acquisition of Mixers Labs and GeoAPI have a lot to do with this exponential activity, but other APIs and location-based-services have been flourishing on their own paths as well.
Facebook is sitting back examining the digital landscape before making a move. Couple this with the heated smartphone explosion in the last 12 months, and you [...]

By Rebecca Henely
For the customers of Lori James, chief operating officer for AllRomanceEbooks.com, the suave, swashbuckling pirate is a favorite literary trope. However, James makes sure to teach her customers that “Not all Pirates are Sexy.”
On the AllRomanceEbooks.com’s website, readers and visitors are invited to sign a petition to fight eBook piracy. The petition has 218 signatures as of this writing. Yet while James is committing herself to fighting the problem, she — and others — are unsure of the scope of eBook piracy.
“I’ve [...]

By Alan Smodic
Tethering your mobile device, in the current format, could be completely gone within the next couple years, according to one mobile device analyst.
Jeff Orr, a senior analyst of mobile devices for ABI Research, believes that current form, which is connecting a smartphone to another device (typically a laptop computer) to use its data services as a modem, will cease to exist mainly because of convenience.
“For one, it’s convenience and mobility,” he says. “People [...]

By Dave Fidlin
With the Internet maturing and online video become the norm - not a novelty item - enhancements are being created for streaming content. Caption searching, one of those enhancements, was added recently to the popular site Hulu. But a smattering of smaller companies had already been offering a similar service before Hulu added the feature to its site in late December.
Hulu Labs, the online video portal’s development arm, is running the feature in beta while [...]

By Sheila Shayon
Nirvana has arrived on your smart phone. Citrix Systems, Inc., a leading provider of virtualization, networking and software-as-a-service (SaaS) technologies, recently unveiled its nirvana phone. You can leave your laptop at home or at the office, and use your smartphone for full access to your main system - just plug in full-size peripherals and have access - not to pared-down mobilized apps, but the full nirvana.

A mobile worker simply docks his or [...]

By Linda Broughton
Sir Tim Berners-Lee, credited with conceptualizing if not inventing the World Wide Web, is not finished yet.
Lee and Professor Nigel Shadbolt, both appointed as Information Advisors to the UK Government, are coordinating Data.gov.uk. Data.gov.uk plans to provide the general public with a single access point to all the United Kingdom’s national, regional and local statistics, surveys and studies - all the information in the UK collected under the umbrella of the national government.
In [...]

By Sheila Shayon
The New York Times Company recently announced a paid, metered model for  the beginning of 2011. Users will have free access to an - as yet - unspecified number of articles per month, and then be charged when usage exceeds that number.
What they’re looking for - like all Web publishers, is additional revenue streams. The company says this will provide the “necessary flexibility to keep an appropriate ratio between free and paid content [...]

By Barbara Gengler
While today’s consumer is most likely to watch online video on the PC screen, manufacturers like Samsung, Sony and LG are offering widgets based on screen content that runs alongside your regular viewing.
TV widgets make it easy to interact with Internet content and offer services that complement and enhance traditional TV viewing — but industry experts say consumers are not looking for the Internet on their television sets.
Content partnerships are being made between [...]

By Sarah Jaferi
Revenue sharing is nothing new in the business world; companies regularly work together and split up the profits. By comparison, revenue sharing online is somewhat new. It is also profoundly different because anybody who uses a computer can be directly connected to a company that splits profits with them. Websites such as Revver, Flixya, Metacafe and Atom Entertainment have all profited from this model by seeking out homemade video from amateur producers. But [...]