To travel is one of the goals of many young professionals. As such, you can easily see travel agencies offering discounts and promos.
The competition is stiff. It is not enough that you have a website that travellers can interact with. You need to invest time and money in promoting and establishing your online presence. Here are some ideas you can start with:
Get some SEO for travel agency
You may notice that despite your best effort to promote your website, visitors somehow are not increasing. You should try to get SEO for travel agencies. With optimization, your site will be visited if it has enough content and focused keywords for search engines to show it as relevant to searches.
The SEO for travel agency will also include recommendations on how your website can appear on a related keyword search. For instance, if your travel agency website contains only keywords about travel, chances are, you are competing with many travel agencies around the globe. Optimization will help you to strategically use keywords that you’d want your company to be seen online.
Social media helps
You share your website consistently on a personal page you manage. How many people actually liked, shared or interact on a link or photo you shared on your travel agency social media page? Are the interactions relevant to what you shared or just a spam link? You can get experienced people to manage your social media. This also helps to increase people who know about your travel agency and creates an avenue to showcase your offers. It is one way to build your agency’s reputation, especially if you get recommendations from previous customers.
Create monthly promotional offers
Monthly promotional offers encourage customers to use your travel agency for planning their next destination. Do a bit of research on the most visited parts of the world and create a promotional offer involving a country-hopping tour. You can categorize it to one, two country or three countries. You can also tie up with hotels and restaurants for creating your promotional packages. This does not only create opportunities for your travel agency for referrals, but it also strengthens business relationships.
When someone wants to travel, either they create their travel itinerary or look for a travel agency to help them. These people look up travel agencies over the internet. As such, it is vital that you establish your online presence with consistent and organic strategies.