Category: SEO

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3 Reasons to Perform Regular SEO Audits

An effective SEO strategy takes a long time to show results, and the thought of spending additional time going over each detail can seem like a huge task. However, conducting regular SEO audits is necessary for you to know whether your SEO efforts are bearing the fruits you wanted. Without an audit, you remain in […]

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Primary Intent and Search Engine Optimisation — What You Need to Know

Gone are the days when search engine optimisation (SEO) was all about using the right keywords and doing decent web design. With Google updating its search algorithms and heavily relying on machine learning, it is time to shift your SEO strategy and start focusing on search user intent. When looking for a search engine optimisation […]

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Set Your Product Launch for Success by Connecting to Your Audience

Online visibility can make or break major product launches, no matter what your company’s size is. You need the visibility for your target market to become aware of and perhaps take an interest in your new product. You can only have the visibility you need if you invest in ways that will connect your brand […]

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Digital Marketing: An Effective Tool for Startups and Growing Businesses

For startup and growing companies, brand awareness and lead generation are very crucial. In fact, these are considered the “lifeline” for every business. Digital marketing has become an effective tool in promoting products and services. One of the challenges for most startup or growing companies is how to maximize their online marketing campaigns on a […]

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SEO Game Changers to Watch Out for This 2018

The SEO landscape evolves more rapidly and dramatically with each year. Although it’s quite easy to pin it on technological advancements, certain changes are simply beyond that. Essentially, the things that work and don’t in SEO all boils down to how users search online. With that said, here are some SEO game-changing trends that could […]

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Modern Ways to Boost Your Marketing Efforts

Marketing requires all parts of your strategy to work well together to bring about company success. You may be focusing on SEO like any other business, but your SEO can only work so much for you unless you optimise your website as well. To boost your SEO and your marketing efforts, you should consider making […]

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SEO: Why it Matters and How You Can Make it Work for You

Search engine optimization (SEO) refers to developing and curating content on your website in a way that will help search engines find, index, and deliver it to your audience. Search engines such as Google, Yahoo!, and Bing operate with a single goal, and that is to help users quickly find the information they need. Why […]

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Why Online Marketing is Vital to the Hotel Business

Marketing your hotel is necessary if you want to book more guests. When it comes to online marketing, the goal for any business is to attract customers and make sure to offer your services and make them accessible to a larger audience. To achieve this, a strong marketing action plan is necessary. You will also […]

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Establishing Online Presence for Travel Agencies

To travel is one of the goals of many young professionals. As such, you can easily see travel agencies offering discounts and promos. The competition is stiff. It is not enough that you have a website that travellers can interact with. You need to invest time and money in promoting and establishing your online presence. […]

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4 Brilliant Tips To Upgrade Business Marketing

Not enough income due to poor marketing strategies? If your financial statements are suffering all because of lousy marketing tactics, you may want to consider some handy tips and tricks to boost sales. Find out how. Get your business a website If you are into a small, medium or large scale enterprise, you might be better […]