CROSS MEDIA NYC CONFERENCE LAUNCHES WITH MAJOR MEDIA INDUSTRY SUPPORT
Media Mogul Bonnier Fuller, Ubisoft’s Mathieu Ferland, Digitas’ Ashley Swartz & RIM BlackBerry’s Alistair Mitchell confirmed speakers for inaugural media eventNew York, NY February 9, 2010—The first annual CROSS MEDIA NYC (www.crossmedianyc.com) conference was announced today and has confirmed a heavyweight list of media industry executives to headline the event taking place on Wednesday, March 10, 2010, at the Scholastic Theater in New York from 6pm to 9:30pm. The line up for the event includes magazine innovator and President of HollywoodLife.com Bonnie Fuller, Ubisoft’s Cross Media Group Senior Producer Mathieu Ferland, RIM/Blackberry Vice President of Multimedia Integration Alistair Mitchell and global interactive agency Digitas’ Senior Vice President Ashley J. Swartz. The event’s organizers have partnered with the Government of Canada and NATPE (National Association of Television Programming Executives), and will bring together executives from the worlds of media, entertainment and publishing to examine and explore the current state of the media business in a cross media world.
Founded by veteran digital media executive Gavin McGarry and event producer Jennifer Harkness, CROSS MEDIA NYC, will provide a forum to discuss perspectives on how the industry will be produced, distributed and consumed in a cross media environment, specifically looking at ways to incorporate cross media into business models. CROSS MEDIA NYC has a strict agenda that will focus on providing attendees with real tangibles on how to monetize cross media opportunities in the various sectors.
In addition to the super panel, other scheduled events at CROSS MEDIA NYC include two industry focused case studies and four demonstrations of emerging cross media technologies, all designed to give attendees a more direct and personal understanding of how cross media can be implemented successfully.
Presenting one of the case studies is transmedia storytelling expert and CEO of Starlight Runner Entertainment Jeff Gomez, who works on some of the biggest entertainment franchises including Disney’s Pirates of the Caribbean, Hasbro’s Transformers and Coca Cola. Gomez will present a special transmedia case study on Coca Cola’s Happiness Factory, demonstrating how an entertainment IP can successfully be distributed and monetized across multiple platforms.
David Kruis President and CEO of Metranome, a leading mobile applications production company, who recently launched the first ever animated Dilbert and New Yorker Magazine “Cartoon a Day” integrated calendar applications for BlackBerry phones, will also join the conference to conduct a special demonstration of the company’s unique technologies, applications and services for the mobile media market.
Founder of CROSS MEDIA NYC Gavin McGarry said: “We are excited to kick off the first annual CROSS MEDIA NYC conference with support from these top media executives, each offering insightful perspectives on the state of the business from their own industries. Our goal is to host an annual event where thought leaders from all media can come together, share ideas and learn how to monetize their business through cross media.
CROSS MEDIA NYC 2010 will feature participation from senior executives in such industries as Video (web video, TV, Film, DVD), Internet (websites, podcasts, social media, marketing, music, email), Gaming (Social Gaming, Virtual Worlds, Console), Publishing (magazine, books), Mobile (apps), Advertising and Merchandise. CROSS MEDIA NYC 2010 takes place Wednesday, March 10, 2010 from 6:00pm 9:30pm at the Scholastic Theater: 557 Broadway, Prince Street.
CROSS MEDIA NYC 2010 has also aligned a number of prominent sponsors for the event including the Government of Canada, NATPE, Mashable, C21 Media and the New York Television Festival. CROSS MEDIA NYC’s board includes a roster of industry heavyweights including: Vidar Brekke , Emerging Media Strategist, DefinedLogic; Nicholas Butterworth , CEO, Diversion Media/HD Cloud; Bill Chamness, Account Director, Hanft Raboy + Partners; Anna Gecan , VP Original Programming, HGTV; Chris Pfaff, CEO, Chris Pfaff Tech/Media LLC; Ava Seave, Principal, Quantum Media; Yaron Samid, Founder, NYVideo.org; Tania Yuki, Director, Product Management, comScore.
Conference founder Gavin McGarry is a veteran digital media executive. He was part of the global content team at web video start up JOOST and former head of Cross Platform Business Development for ENDEMOL. Currently McGarry runs Jumpwire Media, a cross media agency that helps companies profit from the emerging digital platforms.
For tickets, sponsorship or to submit speakers, please contact Jennifer Harkness 917-209-9797, info@jumpwiremedia.com.
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Digitalsmiths Announces VideoSense 2.5
By: DMB - Press Release
Research Triangle Park, N.C. - December 4, 2009 - Digitalsmiths, the innovative multi-screen media analysis, operations and publishing technology provider, today announced the newest version of its flagship product, VideoSense®.
Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology
By: comscore.com
REDMOND, Wash. and RESTON, Va. — Nov. 12, 2009 — For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research partnership between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore, Inc.
Only 12 Percent Leverage Video in News Releases
By: websitemagazine.com
Despite the growing use of online video among U.S. consumers, businesses have yet to fully leverage the use of video in press releases, according to a new report by PRWeb.
ChaCha to Roll Out Integrated Mobile Coupon and Online Service to Major DMAs
By: DMB Press Release
INDIANAPOLIS (October 6, 2009) ChaCha, the mobile answers service that allows users to call or text questions to ChaCha on mobile phones and receive answers within minutes for free, has expanded its offerings with the launch of a new retail coupon service. ChaCha.com launches today in Indiana for consumers to instantly access special offers both online and on their mobile devices, whichever method is most comfortable for them. Plans call for a roll out to most of the top 20 DMAs within its first year.
Panache Helps Major Online Video Publishers Increase Advertising Revenue with Ad IQ
LOS ANGELES – Panache, the full solution for video ad sales, facilitation and reporting, announced the general availability of Panache Ad IQ™, real-time video ad effectiveness reporting for major online video publishers. Panache Ad IQ gives publishers a competitive edge by allowing them to command higher-value advertising through insightful data and analysis of ad creative, experience and performance.
“As more television programming is delivered via broadband, content publishers need advanced yet simplified ad effectiveness reporting solutions to increase ad sales and drive their online video publishing efforts to profitability,” said Steve Robinson, Panache’s president. “Panache Ad IQ’s robust reporting functionality coupled with our work flow facilitation as well as products and tools for a publisher’s direct sales efforts all provide a complete, end-to-end monetization solution for major publishers.”
Through intelligent, visually stunning and easy-to-understand analysis and reporting, Panache Ad IQ gives publishers deep insight into the rich, in-depth sets of data that the Panache platform collects. Panache Ad IQ captures all video player interaction, ad exposure, ad comparison and ad interaction data and correlates this information into easy-to-understand at-a-glance analysis. Publishers can deliver, more meaningful reports beyond GRP in real time, knowing what ad experiences and creative works. This reporting allows publishers and their advertisers to improve the overall ad experience to better reach their target audiences.
“In today’s environment, with pressure to justify every dollar spent, ad effectiveness reporting is not simply a value-add for major programmers and media companies, but a requirement to build a profitable and sustainable video publishing business on the Web,” added Robinson.
According to the July 2009 data from comScore’s Video Metrix service, 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month, firmly establishing digital video as a relevant and viable channel for advertising revenue.
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