YouTube Launches Brand Protection Feature
For brand advertisers, YouTube can be a scary place, at least in theory. It houses the world's videos, after all, which includes plenty of things a brand might want to sponsor (pet food for a funny cat video, for example) and plenty that most wouldn’t.Read More: Click here
Why the Net Was Never Really Neutral Anyway …
The notion of net neutrality evokes a sense of righteous entitlement whenever anyone vaguely threatens this sacred principle. The mere discussion gets a knee jerk "the net should stay neutral" reaction that rivals what the "live free or die" call probably evoked in its day.Read More: Click here
Now Playing at Blockbuster: Catch 22
NEW YORK (AdAge.com) — Blockbuster finally has a point of differentiation to advertise and strong creative to engage consumers, but it may not have the money to invest in marketing to pitch it.]Read More: Click here
The Awl Goes for Laughs With Spin-off Site Splitsider
NEW YORK (AdAge.com) — The Awl is expanding. The three-man enterprise will now include a fourth in its effort to launch a new website Wednesday called Splitsider, which will focus on comedy and entertainment news.]Read More: Click here
Roger Federer`s Tennis Ball Stunt Proves Viral for Gillette
NEW YORK (AdAge.com) — Is it real or isn't it? Gillette and tennis great Roger Federer aren't saying. One thing's certain: The video of Mr. Federer knocking a metal bottle off a man's head with a tennis ball hit the Viral Chart at No. 1 last week, with more than 5 million views.More Info: Click here
Top 7 Brand Stories With Major Social-Media Buzz, Aug. 19-26
(AdAge.com) — In this new weekly chart — a collaboration between Advertising Age and real-time buzz tracker OneRiot — we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.More Info: Click here
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