Digital Media Buzz > Google Broadband: One Giant Step For Google

Google Broadband: One Giant Step For Google

By James Zipadelli

Google is planning on building and testing its own high-speed broadband networks in select U.S. cities, the company announced in its blog recently. The company has put out a request for information (RFI) until March 26 to see how many communities want to participate in this experiment. A Google spokesman says, “We will connect at least 50,000 and potentially up to 500,000 people, in one or more trial communities across the country.”

One city that is participating in Google’s experiment is Baltimore, Md. A team of technology and business leaders began working Feb. 22, and entrepreneur Dave Troy says Baltimore’s government and research institutions are also on board. “We hit the ground running,” Troy says. “We have world-class research institutions (the University of Maryland and Johns Hopkins University). One of the things Google listed is 3-D medical technology. This is something that Hopkins has done. We can do that right here.”

According to Troy, there were other reasons Google’s experiment benefits the city. For example, Baltimore’s proximity to Washington, D.C., makes it helpful if there is a question on regulations. The American Recovery and Reinvestment Act, which President Obama signed Feb. 17, 2009, included the Broadband Initiatives, which has essentially the same goal: to “accelerate broadband deployment in unserved, underserved, and rural areas and to strategic institutions that are likely to create jobs or provide significant public benefits.” Troy says that Google’s experiment helps because it creates competition. “Not only is Google getting access to more people, but they are doing it by using an open access approach,” Troy says.

Asked for clarification, the Google spokesman says, “We will allow third parties to offer their own Internet access services, or other services, using our network. We believe this approach will maximize user choice as well as spur greater innovation and competition. Most providers in Europe and many places elsewhere in the world operate open access networks.”

The National Cable & Telecommunications Association, which represents cable operators, is optimistic. “We look forward to learning more about Google’s broadband experiment in the handful of trial locations they are planning, says spokesman Brian Dietz. “The cable industry has invested $161 billion over the past 13 years to build a nationwide broadband infrastructure that is available to 92 percent of U.S. homes, and we will continue to invest billions more to continually improve the speed and performance of our networks and provide tens of millions of consumers with the best possible broadband experience.”

Not everyone is pleased with Google’s experiment, however. Scott Cleland, president of Precursor and chairman of NetCompetition.org, called Google’s announcement a “PR stunt.”

“This is classic Google,” Cleland says. “Everything is about them. When the nation is trying to move from a jog to a run, they’re wanting to take airplane rides.” Cleland says the timing of the announcement was poor because it coincided with the National Broadband Plan.

“They want a gigabit to the home, which is 50 times more than people have right now, and there aren’t any applications other than Google’s plan that takes advantage of that network,” Cleland says. “Google is the biggest bandwidth consumer in the world because YouTube broadcasts over the Internet and it’s 14 times bigger than any video broadcaster. Google is constantly crawling the trillion pages on the Internet.”

AT&T spokesperson Jenny Bridges was cautiously optimistic. “We commend (FCC) Chairman (Julius) Genachowski for his plan to set an ambitious goal for broadband deployment in America,” Bridges says. “But in setting a 100mb goal, the FCC surely recognizes the massive investment by the private sector that will be required. As the Commission’s own broadband team estimated, it would cost an additional $350 billion to bring 100mb service to every household in America. It is thus all the more important that the FCC resist calls for extreme forms of regulation that would cripple, if not destroy, the very investments needed to realize its goal.”

Verizon Wireless spokesman James Smith says, “The Internet ecosystem is dynamic and competitive, and it’s delivering great benefits to consumers. Google’s expansion of its networks to enter the access market is another new paragraph in this exciting story.” To learn more about Verizon’s network, VerizonFIOS, click here. VerizonFIOS serves 16 states including Maryland and Washington, D.C., according to the fact sheet.

Baltimore’s Troy says the benefits for the city from Google’s experiment are just beginning. “It will make Baltimore a world-class destination for technology entrepreneurs,” Troy says. “It also will keep people here that might go somewhere else. The combination of those two things makes it extremely compelling.”