Digital Media Buzz > Is the IPad Publishing’s Savior? Pro and Con

Is the IPad Publishing’s Savior? Pro and Con

By: adage.com

This week’s iPad launch brought publishing’s future back to many media minds; we asked two agency thinkers to argue the pros and cons of the device’s potential for reviving a sagging industry. Arguing pro is Hill Holiday’s Greg Winter; con is Hill Holiday’s Ilya Vedrashko.

Pro: It might take time and some tweaks along the way, but yes, the iPad is going to save the publishing industry……[read entire story]