Google Exec: We’re Here to Help Newspapers
Posted: February 01, 2010
By: adage.com
NEW YORK (AdAge.com) — Devices like Apple’s iPad may help newspapers and traditional publishers, but only significant evolution will save them, Google’s chief economist, Hal Varian, said in a talk with journalism students at UC Berkeley.
“The future of news may lie in harnessing these kinds of devices,” Mr. Varian said at UC’s Graduate School of Journalism. “Users will likely engage with the tablet during peak leisure hours, and you would imagine that’s very attractive to publishers.”……[read entire story]
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