FourSquare for Business
Posted: January 25, 2010
Like many social media products, Foursquare started out as a way for friends to connect with friends and update their locations via text message from their mobile devices or device-specific applications for the iPhone and Android. Blackberry and Palm Pre apps are in the works. It combines friend-finder and social city guide elements with game mechanics. When users check in, Foursquare lets their friends know where they can find them and recommends places and things to do nearby. Those into bragging rights can become the mayors of locations by being the most frequent visitor. As with Twitter, it didn’t take long for businesses to see how Foursquare could make a great promotional tool by offering freebies like free coffee, free drinks, free food and free hotel stays to Foursquare mayors. Foursquare also offers users a way to keep boredom at bay by winning badges such as School Night for checking in after three a.m. on a school night or Superstar for 50 check-ins to unique venues. The service is now available in more than 100 metropolitan areas, including Amsterdam, Atlanta, Austin, London, Los Angeles, New York, San Francisco, Washington and Mumbai.
Features:
- Encourages people to explore their neighborhoods
- Users earn points, win mayorships and unlock badges for trying new places and revisiting old favorites
- Combines friend-finder and social city guide elements with game mechanics
- Foursquare specials for businesses
To sample the kind of awards available to Fourquare mayors, check out the participating venues offering freebies.
Loading ...
Comments
2 Responses to “FourSquare for Business”Trackbacks
Check out what others are saying about this post...[...] Digital Media Buzz Like many social media products, Foursquare started out as a way for friends to connect with friends and update their locations via text message from their mobile devices or device-specific applications for the iPhone and Android. Blackberry and Palm Pre apps are in the works. It combines friend-finder and social city guide elements with game mechanics. When users check in, Foursquare lets their friends know where they can find them and recommends places and things to do nearby. Those into bragging rights can become the mayors of locations by being the most frequent visitor. As with Twitter, it didn’t take long for businesses to see how Foursquare could make a great promotional tool by offering freebies like free coffee, free drinks, free food and free hotel stays to Foursquare mayors. [...]
[...] Businesses, from foursquare Foursquare Beats Twitter to Local Advertising Goldmine, from Mashable Product Buzz: FourSquare for Business, from Digital Media [...]