Interactive Commercials Show Strong Early Results
Posted: January 15, 2010
By: adage.com
LOS ANGELES (AdAge.com) — After years of one-off tests, single-market trials and several false starts, interactive TV advertising finally achieved scale this fall when Cablevision became the first cable operator to offer the technology across its full footprint of 3.1 million subscribers in the New York, Connecticut and New Jersey area.
The interactive ad product, Optimum Select, attracted launch advertisers including Gillette, Benjamin Moore, retailer Century 21, Unilever and Colgate-Palmolive Co….[read entire story]
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