Consolidation: How Will It Play Out in Mobile Marketing?
Posted: January 06, 2010
By: adage.com
Your mobile phone is no longer just a phone. It’s a mobile device. Your MP3 player. Your gaming station. Your camera. Your lifeline. It’s called convergence, and what’s happened on the device side is a clear sign of what’s to come in mobile marketing.
Convergence is leading to consolidation among some of digital’s biggest and most innovative players. Recently, Google acquired mobile ad network AdMob for $750 million……[read entire story]
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