Digital Media Buzz > Wondering What Not to Do When It Comes to Social Media? Learn From BCS

Wondering What Not to Do When It Comes to Social Media? Learn From BCS

By: adage.com

NEW YORK (AdAge.com) — The BCS might not be your favorite institution, but it has kindly spent the last week creating a useful case study in how not to use social media.

In the last two weeks, the Bowl Championship Series — which determines the sport’s national championship game every year — hired its first full-time executive director in Bill Hancock, retained former George W. Bush White House press secretary Ari Fleischer’s firm to handle its PR, and added a Twitter feed (@insidetheBCS) and Facebook fan page……[read entire story]