Digital Media Buzz > Two Questions Every Marketer Should Ask Its Social-Media Agency

Two Questions Every Marketer Should Ask Its Social-Media Agency

By: adage.com

Major corporations are in a frenzy to get in on the social media revolution now that they’re beginning to realize it’s a sea change and not a fad.

But how can CMOs know whether to hire a big PR firm, an ad agency, an upstart digital shop, a consultant, or a combination of all these?…….[read entire story]