Local, Geo-Targeted Ads on the Rise
Posted: December 04, 2009
By: websitemagazine.com
According to digital media consulting firm BIA/Kelsey, geo-targeted ads will more than double in the coming years - from spending of $897 million in 2008 to more than $1.9 billion in 2013. According to the firm, geo-targeted ads currently represent about 10.2 percent of the market for display ad units, which will grow to 15 percent in 2013.
“Resellers like AT&T and the Yahoo Newspaper Consortium…are going to start to sell these geotargeted display products because the search CPCs are really high,” said Matt Booth, SVP and program director at BIA/Kelsey….[read entire story]
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