HuffPo sells ad space in its Twitter feeds
Posted: December 15, 2009
By: imediaconnection.com
Twitter may still be on the road toward a profitable business model, but that hasn’t stopped others from cashing in on the microblog platform’s popularity. The Huffington Post is the latest, letting marketers insert paid tweets into live Twitter feeds the site assembles around its news coverage, according to Ad Age.
The publisher will also let marketers insert paid comments into its reader comment sections, an area traditionally reserved for reader conversation. Advertising in a comments section will not reach every consumer who lands on a page….[read entire story]
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