Interactivation
Posted: November 20, 2009
Parents may get peeved when their kids talk back, but marketers and advertisers love it when they can get consumers to talk back to them about their products and services. Creating that back-and-forth conversation, though, has been a challenge. Interactivation, (formerly known as Mag Rack), has come up with a solution that should gladden the hearts of these contemporary Mad Men: Dialog Engine - an interactive video tool that transforms traditional one-way brand messaging into an interactive and immersive video experience. Originally conceived as an interactive speech and texting project for MTV Networks, Dialog Engine is a proprietary scripted conversation technology that allows customers to respond to video assets and connects video, text and voice interactions.
Features:
- Improve interaction and response rates
- Respond to consumer input
- Generate “lean forward” interactions with motivated/interested consumers
- Can start SMS texting dialogs
Dialog Engine was tested, proven and leveraged on Interactivation’s two wholly-owned Video-on-Demand cable networks, Mag Rack and CONCERT.TV, which are available in over 30 million homes in major U.S. markets.
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