Google Acquires AdMob to Bolster Mobile-Display Business
Posted: November 10, 2009
By: adage.com
SAN FRANCISCO (AdAge.com) — In a bid to bolster its toehold in mobile-display advertising, Google is acquiring mobile-advertising network AdMob for $750 million in stock, sparking what could be the beginning of a major consolidation in the mobile-display advertising sector.
Google’s strategy to buy rather than build was an admission that it needed outside expertise in display advertising, as it seeks to shore up its brand-building capabilities, creating a parallel mobile marketplace to its recently relaunched DoubleClick display-ad exchange…….[read entire story]
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