Brands can increase ROI by combining mobile search, display: Microsoft
Posted: November 24, 2009
By: mobilemarketer.com
Microsoft claims its Mobile Marketplaces is adding numerous advertisers daily and to date campaigns have exceeded expectations with click-through rates in excess of 20 percent.
Brands such as Thumbplay and Jamster are examples of advertisers using the new mobile ad product. Microsoft Mobile Marketplaces is a mobile ad product that illustrates the performance advantage of combining mobile search and display…….[read entire story]
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