Digital Media Buzz > 2010 In-Stream Video Advertising Predictions – Interview with Google

2010 In-Stream Video Advertising Predictions – Interview with Google

By: reelseo.com

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

For some background, The IAB has already published a number of reports for its proposed standards, guidelines, and best practices for digital (online) video advertising. These include everything from the ad serving technologies, metrics definitions and measurement guidelines, creatives, and length variables (short-form vs. long-form)…….[read entire story]