The Inside Scoop on E-mail Subscribers
Posted: October 05, 2009
By: websitemagazine.com
The advantages of e-mail marketing are many - for starters, it’s targeted, direct and measurable. But it’s extremely important to know the minds of consumers when crafting an e-mail strategy. Miss the mark and you can easily earn a black eye for your company. New research from Epsilon, a direct marketing company, reveals some important insight into the mind of the e-mail subscriber.
The study shows some important e-mail trends and attitudes, such as what type of message subscribers are accustomed to receiving and preferences, such as desired formats. But three revelations are of particular interest to marketers…….[read entire story]
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