Product Buzz: Tokoni
Posted: October 14, 2009
Image courtesy of Tokoni
Tokoni , a company created by former eBay executives to develop a social media platform where users can share stories, has now introduced the Tokoni Community Platform, a customized Web-based tool where brands and organizations can harness the power of community through stories and experiences. This platform enables brands to create customized social media communities to build brand loyalty and foster a deeper client-customer relationship by creating a two-way dialog with constituents and consumers on the Web. They can leverage individual experiences, feedback and brand-related stories to better engage customers and increase voice and reach. Tokoni has already built customized communities for the eBay Marketplace, Meg Whitman’s California gubernatorial campaign and WomenCount, a non-profit organization that gives women a voice in the political process.
Features
- A complete management solution for consumer stories and testimonials
- Resource for turning social-media conversations into consumer insight
- Optimize consumer stories and experiences to drive business and brand objectives
- Internal database customized and built around relationship marketing needs
Visit the dedicated WomenCount hub built on Tokoni.com where the organization’s members can learn and discuss which issues facing Americans have the most impact on women.
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