In a First, Web Advertising Outpaces TV in U.K.
Posted: October 02, 2009
By: adage.com
In what’s believed to be a first for a major ad market, internet advertising has overtaken TV ad spending in the U.K.
Web advertising now accounts for almost 24% of ad spending in the U.K., compared to TV, which has a 22% share. These figures come from a biannual report from Internet Advertising Bureau in the U.K. and were first reported by Reuters……[read entire story]
Loading ...