Does Direct-to-Fan Marketing Really Work?
Posted: October 19, 2009
By: Gigaom.com
The knock on direct-to-fan music marketing toolkit developer Topspin Media has always been that its tools work better for major label refugees and other established acts than for developing artists seeking to build an audience.
The company, which offers “CRM-for-bands” tools that help sell deluxe editions and unique digital releases for the likes of Eminem, David Byrne and the Beastie Boys, has signed up more than 250 acts since launching last year. . ……..[read entire story]
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