Brazilian Digital-Advertising Shops to Reach $500 Million in Revenue by 2010
Posted: October 07, 2009
By: adage.com
The Brazilian Association of Digital Agencies (ABRADI) just finished its first survey, designed to measure the growth of digital agencies in the country. Brazil owns, by far, the largest digital market in Latin America.
The study revealed there are 2,275 digital agencies in Brazil that today gather up an income of $412 million, not counting media-buying investments. As in the U.S., there’s a long tail of small digital agencies. Breaking it down, 63.3% of these agencies’ annual revenue is below $650,000; 25.5% is between $650,000 and $2.7 million, and only 10% surpass $2.7 million…….[read entire story]
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