Digital Media Buzz > Social Networking Sites Account for More than 20 Percent of All U.S. Online Display Ad Impressions

Social Networking Sites Account for More than 20 Percent of All U.S. Online Display Ad Impressions

By: comscore.com

MySpace and Facebook Each Represent Nearly 10 Percent of Total U.S. Online Display Ads Delivered.

RESTON, VA, September 1, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of U.S. online display advertising on social networking sites in June 2009, based on data from the comScore Ad Metrix service. The study showed that social networking sites accounted for more than 20 percent of all display ads viewed online, with MySpace and Facebook combining to deliver more than 80 percent of ads among sites in the social networking category……[read entire story]