Mobile marketing and the right to privacy
Posted: September 16, 2009
By: fiercemobilecontent.com
A mobile phone is a highly personal device, even more so than keys and a wallet or purse–most people have with them at all times. That makes the mobile phone a highly effective way to provide relevant and timely information to individuals–not only by their friends, family and colleagues, but also by brands and marketers.
As an advertising and marketing tool, mobile phones offer benefits not available with PCs, TV, radio and print. That’s partly because the phone is a personal device in contrast to a PC, TV or newspaper, which typically have multiple users……[read entire story]
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Mobile marketing initially received negative media coverage as being simply a new form of spam. So in coming days these should not be the situation for spamming. Some guidelines should be followed for mobile marketers.
Mobile marketing is very much needed now-a-days. People can gain a lot of information through mobile phones. Adults as well as children use mobiles now-a-days. People should seriously join some good campaigns and enjoy the benefits.