Digital Media Buzz > IMshopping Opens Twitter And Human Powered Shopping Search Engine To Retailers

IMshopping Opens Twitter And Human Powered Shopping Search Engine To Retailers

By: techcrunch.com

IMshopping, a human- powered shopping search site and Twitter shopping service, is rolling out a new feature, Merchant Answers, that lets consumers ask shopping questions directly on retailers’ sites via an embeddable chat widget. We reviewed IMshopping’s May launch here. IMshopping’s site is a shopping 411 service in which human guides on call respond to product questions and provide personalized recommendations for users about what product best suits their needs.

IMshopping’s Merchant Answer’s feature is similar in functionality, except it is branded and specialized for a particular retailer’s site. As a consumer is shopping on an e-commerce site, he or she will see a “get assistance” or similarly worded button on the site. When consumers click on this, they will be led to a window where they can ask a shopping question specific to that site. The question is routed to human shopping guides for an answer…….[read entire story]