How to Keep Online Shopping Carts On Target
Posted: September 17, 2009
By: ecommercetimes.com
Shopping cart abandonment doesn’t just mean a lost sale. It’s an indicator of deeper challenges retailers are experiencing in their sales process. With the holiday shopping season quickly approaching, now is a particularly important time to evaluate your checkout process, and ensure it’s optimized to convert as many sales as possible.
Online retail sales are projected to increase by 11 percent this year to US$156 billion, according to Forrester Research. Although that’s good news, it’s a small decline from last year’s growth of 13 percent…..[read entire story]
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