Digital Media Buzz > Bing Keeps Pecking Away At Search Share And Making Gains

Bing Keeps Pecking Away At Search Share And Making Gains

By: techcrunch.com

Every month since its launch, Microsoft’s Bing search engine keeps taking a little bit of market share. In August, Bing gained 0.4 percent to end the month with 9.3 percent of search query volumes in the U.S., according to comScore’s Qsearch estimates. Meanwhile, Google’s share came down 0.1 percent to 64.6 percent and Yahoo/s remained flat at 19.3 percen

In other words, Bing showed the only significant gain, while everyone else stayed relatively flat. That $100 million marketing campaign must be working, or maybe it’s the improvements Bing is making to the search experience, or maybe it’s both. Whatever it is, it is translating into nearly a half-point market share gain every month for the past three months………[read entire story]