Digital Media Buzz > Why Your Small Business Needs to Measure Its Return on Social Media Investments

Why Your Small Business Needs to Measure Its Return on Social Media Investments

By: contentmarketingtoday.com

It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important component of their marketing programs. In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley.

The perceived importance of social media marketing has grown with astonishing speed even compared to the relatively rapid growth of the business Web. If you think back just 10 years, relatively few small organizations took the Web very seriously. If they had a website, it was probably pretty basic brochureware that did very little more than an actual brochure would have done……..[read entire story]