The Click Isn’t Everything
Posted: August 05, 2009
By: imediaconnection.com
Finally - the industry is catching up to what we media professionals have known for a long time: the click is not the end all be all in terms of ad performance measurement. Sure, it is the lowest common denominator, and that makes it easy to measure and compare.
Problem is, it ignores the bulk of the impressions that occur in a campaign and that’s just plain wrong. Media is very often measured and priced by impressions, meaning times the ad is seen by a consumer. The word ‘impression’ is appropriate, because even when the ad is not clicked on, it has still left an impression on the person viewing it. And while its’ effect can be hard to quantify, it can add up to serious long term results………[read entire story]
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Check out what others are saying about this post...[...] News Sources wrote an interesting post today onHere’s a quick excerptThe Click Isn’t EverythingIn: Advertising| News Article| Web| analytics| home| professional media| publishing 5Aug2009 By: imediaconnection.comFinally – the industry is catching up to what we media professionals have known for a long time: the click is not the end all be all in terms of ad performance measurement. Â Â Sure, it is the lowest common denominator, and that makes it easy to measure and compare.Problem is, it ignores the bulk of the impressions that occur in a cam [...]
[...] News Sources wrote an interesting post today onHere’s a quick excerptThe Click Isn’t EverythingIn: Advertising| News Article| Web| analytics| home| professional media| publishing 5Aug2009 By: imediaconnection.comFinally - the industry is catching up to what we media professionals have known for a long time: the click is not the end all be all in terms of ad performance measurement. Â Â Sure, it is the lowest common denominator, and that makes it easy to measure and compare.Problem is, it ignores the bulk of the impressions that occur in a cam [...]