Rockabox, Google’s DoubleClick Partner on New Interactive Video Advertising Format, “Shutters”
Posted: August 21, 2009
By: itvt.com
A UK company called Rockabox has partnered with Google’s DoubleClick Rich Media arm to develop a new interactive video advertising format, dubbed “Shutters.” The format, which the companies are touting as less intrusive than traditional pre-rolls or new hotspot- and overlay-based interactive video ad formats, consists of a video player that has expandable interactive panels (”shutters”) to its left and right: the shutters, which are formed when an initial animated title sequence splits into two parts, can contain a range of interactive elements, including social media tools
allowing viewers to share content elements with their friends…….[read entire story]
Loading ...