No, Pharma’s Digital Future Isn’t All Social Media
Posted: August 05, 2009
By: adage.com
A couple of weeks ago, someone asked me a simple question: What will digital pharma marketing look like in five years? Naturally, I have a view on this — and it turns out that it’s not all social media.
No question social media is the hot topic in pharmaceutical marketing. Some companies are taking a few baby steps, but everyone is worried about FDA regulations — or lack thereof, because there aren’t any specific to social media. Industry watchers have demanded the FDA create them or hold a public hearing on the issue, but my prediction? Neither will happen…….[read entire story]
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