Nielsen Ratings Shake Up – Hulu and Blinkx
Posted: August 17, 2009
By: reelseo.com
After months of not a lot of movement going on at the top of the Nielsen reports for video traffic we suddenly get some major shake up and a new contender. The top ten saw some major moves from top to bottom last month which could pave the way for further change.
Plus a dark horse that is lurking in the shadows ready to pounce it would seem.First, at the bottom of the top ten we see Blinkx sneaking into the mix. Absent from the top ten up until now Blinkx, the video search engine if you’ve forgotten, has breached the top ten with just over 86 million streams for the month and a strange 268,000 unique viewers. Apparently each of those viewers is watching roughly 320 streams each per month or about 10 per day...…….[read entire story]
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it is unfortunate that Nielsen was unable to distinguish that blinkx’s numbers are totally fabricated. blinkx makes it their practice to use numbers (searches and video streams) from their partner’s sites, and attributes those numbers to themselves. that is to say that if someone does a video search on Lycos.com (a blinx partner) blinkx counts that as a search for themselves, and if someone watches a video, while on Lycos.com, blinkx counts that towards their video stream number. This is one of many sketchy practices they play. The actual number of users, searches, and video stream on blinkx.com proper, is a fraction of what this Nielsen report has.
tisk, tisk blinkx, your intentionally inflating your numbers, what would your advertisers say?