Next Up at YouTube: Figuring Out What You Want to Watch Next
Posted: August 20, 2009
By: blogs.wsj.com
More than 100 million U.S. users watch an average of 68 videos each on YouTube every month, according to comScore. How can YouTube get them to watch just a few more?
It’s a challenge that YouTube’s engineers are zeroing in on as they try to unlock more revenue from the online video juggernaut. While one group of engineers are hard at work building new ad offerings and formats, another is focused on making sure that people don’t just watch one video when they come to the site. They watch two, or three or twenty……….[read entire story]
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