Mobclix Takes On AdMob By Roping Together 20 Mobile Ad Networks Into An Exchange
Posted: August 04, 2009
By: techcrunch.com
iPhone app developers who choose to go the free route typically try to make money by placing ads in their apps. But now there are so many mobile ad networks competing to serve those ads that iPhone app analytics startup Mobclix is creating a mobile ad network exchange.
App developers sign up with their ad inventory and ad networks bid for the spots based on age, gender, location, and other factors. The ads being served change automatically, based on which ad network is bidding the highest to reach the users of that particular app………[read entire story]
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