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Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog

By: contentmarketingtoday.com

The best small business solution is to eliminate a separate blog and website. Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence.  Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely.
Most of us began with a website that contains static content that was never intended to change much over time. Your static website will be an essential source of product, service, and company data to the majority of buyers that now relying on the Internet as their primary repository of information for potential purchases. Your static website is a vital beginning.  But, it’s only a beginning……….[read entire story]