In Praise Of The Financial Times’ Online Pay Model
Posted: August 01, 2009
By: paidcontent.org
Backstory: As newspapers struggle to make money online, The Financial Times offers one model: The paper lets anyone access three articles every 30 days for free or, if they register, 10 articles a month for free—but then prompts them to sign up for one of two paid-subscription options if they want to see more.
Blog post: Wilson argues in a blog post that it’s an ideal model because it monetizes the audience—and not the content. “This model recognizes a few fundamental facts about the internet. First, you need to make your content available for search engines and social-media linking. That drives as much as half or more of the visits these days. And if you have an ad model at all, and most newspapers do, then you need those visits and that audience,” he writes………[read entire story]
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