How to take ad personalization beyond BT
Posted: August 04, 2009
By: imediaconnection.com
Everything was supposed to change. There was supposed to be a revolution. Back in the second half of the 1990s — the heyday of the first dotcom era — we all thought the power of the internet would transform marketing itself. We all thought the internet’s unprecedented interactive capabilities and truly revolutionary speed and targeting would enable us to attain the Holy Grail of marketing — true one-to-one relationships between advertisers and consumers.
And yet here we are, some 10 years later, and we’re still partying like it’s 1999 (or 1979 for that matter) — running display ad campaigns as if they’re television commercials, with one creative to reach and influence a mass run-of-network audience or, at best, slight variations to win over bulk segments………..[read entire story]
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