How Long Can a Small Agency Last?
Posted: August 13, 2009
By: adage.com
Our agency had an event last week for our staff, clients and friends in the community. The reason: to celebrate our agency’s 45th anniversary. In a year like this, we are fortunate to be celebrating such a milestone. And it gave me a pause in my hectic schedule to consider how we got here, from the time my father, Berny, opened up shop in 1964 in a rented room in a lawyer’s office.
Any owner of a small agency knows there is no easy path to succeeding over time. The best laid plans can be pushed aside by any number of significant changes, such as the departure of a senior executive, losing a big client, cash flow constraints, lack of strategic focus, etc……..[read entire story]
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