Will cost-per-lead meet your needs?
Posted: July 20, 2009
By: imediaconnection.com
In the 2008 Internet Advertising report, performance advertising accounted for as much as 57 percent of the total spend — up from 51 percent a year ago. This growth has come at the expense of display advertising which fell to 35 percent – down from 45 percent in 2007.
Looking for higher returns, advertisers are increasingly investing their marketing dollars against cost-per-click (CPC) and, even higher up the ROI ladder, cost-per-lead (CPL) pricing models……..[read entire story]
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